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The words CEO Yuan uses to define Zoom’s ambitions are themselves a post-pandemic promise: the company aims to “deliver even more happiness and value” to its customers by providing a robust and reliable communications technology enabling “interactions that build greater empathy and trust”. To complement Zoom's expanding live-events strategy. The acquisition is expected to help enhance Zoom’s presence with enterprise customers and to allow Zoom to create a $24 billion customer engagement platform that will help redefine how companies of all sizes connect with their customers.īack in June, Zoom already announced plans to acquire German company Kites, which develops real-time machine translation, and entered into discussions to invest $5 billion in theĮvent-management software company Cvent public In terms of diversification, Zoom recently announced the acquisition of Five9, a leading provider of the intelligent cloud contact centre, in an all-stock transaction valued at approximately $14.7 billion.

Zoom needs to, and is, working towards diversifying its business and improving the core one, which is videoconferencing and technological support to distance and remote-working. In addition to many competitors’ (Google, Microsoft, etc.) aggressive presence in the market, globally some restrictions have been lifted, and more activities resume face-to-face interactions.

However, Zoom’s stock price growth has started to slow down during 2021 hinting at investor scepticism as to how the company would fare in a return to normality. Zoom has been “powering” the world: Zoom traffic rocketed up to 3,000% in May 2020. In 2020 its market cap reached about $106.7 billion. Just two years ago, the company was valued at almost $16 billion. Zoom revenues rose 326% in 2020 and its stock surged over 600%. From a 100% enterprise-focused communication company to – using the words of its CEO and founder Eric Yuan – a “world infrastructure company”, the story of Zoom’s rise is a truly fascinating one.